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Talking to Strangers: What We Should Know about the People We Don’t Know

Author :
Malcolm Gladwell

Price : INR 429.00

'I love this book . . . reading it will actually change not just how you see strangers, but how you look at yourself, the news - the world. Reading this book changed me' - Oprah Winfrey

The highly anticipated new book from Malcolm Gladwell, No.1 international bestselling author of The Tipping Point, Blink, Outliers, What the Dog Saw and David and Goliath.

In July 2015, a young black woman named Sandra Bland was pulled over for a minor traffic violation in rural Texas. Minutes later she was arrested and jailed. Three days later, she committed suicide in her cell. What went wrong? Talking to Strangers is all about what happens when we encounter people we don't know, why it often goes awry, and what it says about us.
How do we make sense of the unfamiliar? Why are we so bad at judging someone, reading a face, or detecting a lie? Why do we so often fail to 'get' other people?

Through a series of puzzles, encounters and misunderstandings, from little-known stories to infamous legal cases, Gladwell takes us on a journey through the unexpected. You will read about the spy who spent years undetected at the highest levels of the Pentagon, the man who saw through the fraudster Bernie Madoff, the suicide of the poet Sylvia Plath and the false conviction of Amanda Knox. You will discover that strangers are never simple.

Want to Place your Ads here?
Change Gears, today, is read by a wide cross section of Society across many countries. This indeed is an excellent chance to reach the Masses and Decision Makers alike at a very low cost. If you are interested in advertising in this space (like the advt. below), you are requested to contact Mr. Anand by clicking this link anand@seechange
world .com


Change Gears  
Weekly eZine                               Issue No.800 Dt:06-10-2019

From the Editor's Desk Quotes of the Week Spiritual Centre Story Time Inspirational Words Time to Smile New Initiatives by Seechange

From the Editor's Desk


See Change Consulting - Video

India Needs a Statesman

Dear Friend,

Professionally Link with me in Linkedin -


Follow me on Twitter - http://twitter.com/computerprakash

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Learn from me directly through "Change Gears eLearning Group" - http://groups.google.com/group/seechangeworld?hl=en

See you at the Top - soon!

S. Prakash
CG Editor, See Change's CEO & Corporate Success Coach

You can read this eZine, including the back issues, online at: http://seechangeworld.in/seechange/changegears/changegear.htm

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Principles of Ashtanga Yoga – 8 Limbs for MSME’s success

The 8 areas that a MSME/SME has to focus to attain continued growth:

1) SBU Concept: It is time that MSMEs stepped up and embraced the concept of SBUs (Strategic Business Units). They have to create profit centres within organisations and collaborate with internal resources (read: employees) to accelerate their growth. The same is true for collaborating with similar players from the local / national field to harness the power of synergy. Industrial bodies, associations, Govt. bodies must work towards such knowledge creation and dissemination.

2) Finance: MSMEs must periodically assess where they are (for example, use online tools like: http://seechangeworld.in/10_by_90/) and do periodical financial and business audit. They need to understand the importance of Cash Flows / Funds Flows (statements) and also the key financial ratios that they need to work on. They must keep themselves abreast of the support from Govt. for funding and keep a tab on Govt. initiatives (MSME ministry etc.) to see where they can get inexpensive funds. Periodical financial analysis would help the MSMEs to leverage on this key growth driver.

3) Marketing: Instead of the traditional, owner dependent marketing / sales efforts, MSMEs have to learn and adapt into leaner marketing methods, social media marketing being one of the key areas of focus. They must be proactive in responding to RFQs (Request for Quotes) and make themselves more responsive to customer and market requirements.

4) HR: The key driver to MSME’s growth is their manpower. Hiring the right talent is not to be seen as an expense but as an investment. When they “Hire right”, majority of growth issues are resolved as they “Right hires” would drive business growth and the MSME owners would have more time on their hands to look at newer products and services. The key to hiring is to look for “Right Attitude” in the hire, skills being a secondary guiding factor in such hires. When you get the “Right Attitude” hires, skilling can always be achieved through OJT (on the job training) and other training / skilling initiatives.

5) Processes: Where export market gaps happen is when there is a huge gap between what is spoken and what is delivered (Quality gaps). Building of robust processes and SOPs is a must for MSMEs for them to be able to bring predictability and scalability in their businesses and meet the exacting demands made by the export market (or even the matured local buyers). When processes are in place, quality scales up and the MSME moves up the value chain, ensuring better ROI on their investments on such initiatives.

6) Products: Instead of depending upon the notion that “My product can’t fail” (which comes from technopreneur kind of thinking), MSMEs must fail fast (or succeed fast) on their prototypes and have a clear go-to market (GTM) strategy in place. They must be ready to Kill products that won’t be accepted in the market place (Creative Destruction) and be ready to innovate continuously. Innovation is the key to product / service differentiation in this fast paced economy.

Future Proof Your Business (FPYB)
For more details Please call Mr. Anand @ +91 94440 25283
or Email

7) Succession Planning / Leadership building: The tendency to do everything by themselves is a “Passé” for MSME owners. Majority of MSME businesses being family driven, they must spend time and focus on building next gen from the family gene pool. They must also equally focus on building 2nd line leadership within the organisation (SBU concept helps here) and focus on “Intrapreneurship” to expand at more than 2x growth, year after year.

8) Export value chain: The thinking that “I must export” to tap into global economy is a myth and drives many MSMEs crazy. They must study the forward / backward integration of the value chain (where their products can fit in the larger scheme of export market) and tag onto the supply chain schematics to accelerate their growth. Supplying to an exporter (1st or 2nd or at a 3rd tier level) is equally fine as long as MSME’s foot print is there in the “Export scheme of things”.

The “8 Limbs for MSME’s success” lies in the above points and it would pay well for every MSME to focus on all above 8 points to accelerate their growth and ensure a vertical take-off.


The Life Skills 101 Book download links:

Click here to download a sample PDF giving you insights on what the book is about and what it can offer you and your Team Members.


Here are the links for various online shops where in you can buy the book:

Paperback in Instamojo online Store -

Paperback in Amazon.in -

Paperback in Flipkart.com -

Kindle version in Amazon.com -

Kindle version in Amazon.in -

Future Proof Your Business + 36 Golden Rules + Life Skills 101 - Combo Offer

Quotes of the Week

“Do not wait for leaders. Do it alone, person to person.” - Mother Teresa

“The miracle is this: the more we share the more we have.” — Leonard Nimoy

“Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict.” — William Ellery Channing

“Make up your mind that no matter what comes your way, no matter how difficult, no matter how unfair, you will do more than simply survive. You will thrive in spite of it.” — Joel Osteen


*Please note that due to high volume of emails, replies to this email can not be handled individually. If you need an individual response, please direct your mail to info@seechangeworld.com


From the Editor's Desk Quotes of the Week Spiritual Centre Story Time Inspirational Words Time to Smile New Initiatives by Seechange
Spiritual Centre


“Have the courage to open your hearts to everybody.”

(C) Shri. Kamlesh D. Patel - President, Shri Ram Chandra Mission - http://www.sahajmarg.org



Story Time - Words Have An Impact

Dr. Masaru Emoto was a Japanese researcher, photographer and an entrepreneur who wanted to prove that the words and thoughts had an effect on the molecular structure of water.

Through the 1990’s, Dr. Masaru Emoto performed a series of experiments observing the physical effect of words, prayers, music and environment on the crystalline structure of water. Emoto hired photographers to take pictures of water after being exposed to the different variables and subsequently frozen so that they would form crystalline structures. The results were nothing short of remarkable...

Water crystals in the bottles bearing positive messages were stunning, translucent in colour and snowflake-like in shape.

The water crystals in the You Disgust Me bottle, on the other hand, were totally disfigured and discoloured. They barely even looked like crystals.

Why are we going on about some experiment on Water? Well, we felt it was important to share this with you because 70 percent of your body is made up of water! In other words, every time your chatty mind decides to pick up something negative, you are essentially turning your molecular snows into warped piles of broken-down shot. Negativity can breakdown your immune system and have adverse effects on your physical and mental health.

Moral of the Story:
It is important to keep a tab on what we say, listen and consume. Words have a huge impact on our physical and mental health.


Inspirational Words

“Tough times never last, but tough people do.” — Robert H. Schuller

“Life has many ways of testing a person's will, either by having nothing happen at all or by having everything happen all at once.” — Paulo Coelho

“You never know how strong you are until being strong is the only choice you have.” — Bob Marley

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” — Leo Burnett

“An essential aspect of creativity is not being afraid to fail.” — Edwin Land

“The most powerful, efficient energy source in the world is your own mind. Explore and discover that it can make creative fuel from anything.” — Bruce Garrabrandt

“Creative people do not see things for what they are; they see them for what they can be.” — Julie Israel

“Creativity involves breaking out of established patterns in order to look at things in a different way.” — Edward de Bono

From the Editor's Desk Quotes of the Week Spiritual Centre Story Time Inspirational Words Time to Smile New Initiatives by Seechange
Time to Smile

- Life is Like That

Which Ice Cream Cone?

John left his twin twelve year old boys in the car while he went into a store. While there he spotted a vender selling ice cream cones. He bought one chocolate and one vanilla for the boys.

When he got back to the car he asked them which one they wanted. The boys looked at the ice cream cones for a few seconds trying to decide.

A sly grin came across one boys face. He pointed to his brother and said, "I want his!"

From the Editor's Desk Quotes of the Week Spiritual Centre Story Time Inspirational Words Time to Smile New Initiatives by Seechange
New Initiatives by Seechange

The Round-the-Clock Non Stop Management Conclave

SCC has created a new wing which provides placement services.

For Further details contact Mr. M. K. Anand @ +91 94440-25283 (or) Email to anand@seechangeworld.com

From the Editor's Desk Quotes of the Week Spiritual Centre Story Time Inspirational Words Time to Smile New Initiatives by Seechange

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